Partially Addressed Mail

What is Partially Addressed Mail?

Partially Addressed Mail (PAM) is a powerful way to reach new customers through addressed advertising. It’s a precise acquisition tool, allowing you to target at full postcode level using geo-demographics for accurate targeting. What’s more, the item does not require any personal data, making it fully GDPR compliant.

How is PAM different to Direct Mail?

Direct Mail is addressed to the individual and requires personal data. Partially addressed mail does not target an individual. Royal Mail estimates you can reach up to 30% more households with partially addressed mail compared to Direct Mail on the same budget. The two can also complement each other when working together.

Prospect Targeting

Partially Addressed Mail does not use personally identifiable data. This allows you to speak to your pick of customers in over 30 million homes.

Topping up

Look-a-likes

Use geodemographic profiling to find look-a-like prospects

Successful campaign

Combining both methods will give you great coverage of potential customers

How PAM Delivers Results

Customer Acquisition

With constraints around GDPR, Partially Addressed Mail is a great way of reaching a targeted audience with your message.

Drive Online

As part of a multi-channel campaign, PAM can be used to drive a response and often converts prospects into buyers online.

Driving Footfall

As part of a multi-channel campaign, PAM can be used to drive a response and often converts prospects into buyers online.

Targeted

PAM can be modelled to find audiences that match your existing profile using geo-demographics and financial profile data.

Generating Trial

An efficient way of getting consumers to trial a new product or service. PAM can also be linked to a specific location to redeem a special offer

Range of Products

Using different formats like postcodes & envelope packs, PAM can be used to promote businesses across any sector.