Inserts are targeted printed materials placed into parcels, publications, newspapers, and various third-party distributions. They promote a product or service and often include a promotional discount code to track the number of new customers. Inserts offer a simple formula for growth in an increasingly competitive marketplace.
While any well-targeted campaign with the right message can boost your brand, nothing captures attention and drives action quite like printed media. In today’s market, where timing and attention and attention are everything – Inserts offer a powerful solution. Whether placed in national newspapers, consumer magazines, or mailed alongside catalogues and parcels, Inserts reach consumers when they’re most engaged and open to inspiration.
In today’s digital age, printed Inserts are an effective way to get your brand into the hands of customers. With the rise of online shopping, the number of products dispatched to customers is higher than ever. By placing Inserts into these parcels, you are getting your brand in front of customers where they do 83% of their online shopping – in their own home.
With constraints around GDPR, Inserts are a great way of reaching a highly targeted and receptive audience with your message.
As part of a multi-channel campaign, Inserts can be used to drive a response and often converts prospects into buyers online.
Inserts are great for cross-promoting complementary products. Swapping insert space can work well when both brands benefit from the collaboration.
Inserts can be modelled to find audiences that match your existing profile using demographics and financial profile data.
An efficient way of getting consumers to trial a new product or service. Inserts can also be linked to a specific promotion website pages to redeem a special offer.
Using different formats like pop out cards or scented print, Inserts can be used to promote businesses across any sector.
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