Door Drops

What are Door Drops?

Door drops include a range of non-addressed communications, including flyers, leaflets and brochures. They offer a scalable and cost-effective method to get your brand into people’s homes and are used by 80% of the UK’s top advertisers.

High impact, high interaction

65% of door drops are looked at as soon as they land on the mat and 75% are engaged with in total. It’s a popular format among high mobile users and fans of digital brands like Netflix and Instagram, who engage with door drops around 3 times on average.

Whether you want to drive national awareness or focus on a single street, door drops are a useful addition to any marketer’s toolkit. 10% of door drops lead to a commercial action.

Source is JICMAIL

100% GDPR Friendly

Door Drops don’t use personally identifiable data. This allows you to speak to your pick of customers in over 30 million homes.
 

How Door Drops Delivers Results

Customer Acquisition

With constraints around GDPR, door drops are a great way of reaching a targeted audience with your message.

Drive Online

As part of a multi-channel campaign, door drops can be used to drive a response and often converts prospects into buyers online.

Driving Footfall

Traditionally used by retailers to drive local traffic, door drops can target by specific drive time around particular retail outlets.

Targeted

Door drops can be modelled to find audiences that match your existing profile using geo-demographics and financial profile data.

Generating Trial

An efficient way to get consumers to trial a new product or service. Door drops can also be linked to a specific location to redeem a special offer.

Range of Products

Using different formats like brochures and flyers, door drops can be used to promote businesses across any sector.

0 %

of the entire UK can be reached via door drop distribution

Source: Royal Mail MarketReach

0 %

of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox

Source: DMA

0 X

days is the average time door drop mail is kept in a household

Source: Royal Mail MarketReach

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